July 22, the reporter in Shaanxi, Zhejiang, Sichuan and other places to see that the scale of farmers are experiencing from the traditional agricultural production to the excessive production of pains. One side is the high yield of agricultural production expectations, attracting a lot of social capital into the scale of planting; the other side of the agricultural industry chain on the supporting system and the lack of specialized services, so that the scale of planting is difficult to produce, difficult to sell, difficult to survive. In this process, the agricultural industry in the traditional business on the basis of the development of new means of service, to create new business value, is becoming a lot of agricultural manufacturers to explore the direction.
The current size of the main body and demand is showing a wide range of characteristics. The biggest dilemma for emerging farmers who crossed into agriculture from other industries is also a technical problem. July 22, the Chinese Farmers Conference and 2017 Kiwi Industrial Summit held in Chengdu, Sichuan, the reporter interviewed a number of cross-border industry from other industries into the planting of emerging farmers. Qionglai farmer Yang Guigao just invest in building their own kiwi base, the biggest confusion is no agricultural production management experience and resources, but also can not find technical specifications, problems can only “sick”. Zhejiang Shaoxing farmer Ms. Wang told reporters that the market a variety of fertilizer, pesticides let her dazzling, there is no ability to distinguish between good and bad, she chose the basis of service providers is to see if she can solve the problem. In the face of planting problems, the heat of agricultural investment began to cool, a farmer in Chengdu Pujiang a few years ago contracted a thousand acres of orchards, due to planting problems year after year, to ensure that the survival of the orchard has become her most pressing problem.
For farmers with experience in agricultural industry, there is often a lot of experience and resources in agricultural products and agricultural technology. The most pressing thing is to let scale cultivation transform into greater commercial value as soon as possible. Shanxi Luochuan Wang Yinhu flow hundreds of acres of orchards, he did not worry about planting first-class apples, but headache how to sell Apple’s first-class price. Yan Tongguang, who traveled from the agricultural enterprises, transferred 4,000 acres of orchards in Huili County, Sichuan Province. He put his greatest energy on how to convert agricultural products into more valuable commodities.
The face of diversified needs, some agricultural manufacturers of business transformation has exceeded the agricultural areas. Sichuan Province, the harvest of agricultural development limited liability company from the production side of the seedlings, management consulting and technical guidance services, extended to the orchard assessment, technology shares and orchard hosting and other cooperation model. Nobel Fung (China) Chemical Co., Ltd. General Manager of the Ministry of Agriculture and irrigation Maihai Wei that many of the orchard cultivation methods still remain in the traditional model, planting management of human factors to bring a lot of uncontrollable problems, but also means that high Labor costs, so to improve the scale of planting mechanization and automation level is also an important direction of professional services.
Ministry of Agriculture National Agricultural Technology Extension Service Center Technology and System Director Tian Youguo that the fruit tree planting as the representative of the scale of planting profitability is generally poor, the crux is that the basic research and supporting technology is not perfect, not systematic. To this end, in the process of agricultural industrialization, who can provide specialization in the sub-links, standardization services, who will be able to take the lead to seize the user.
