In the face of the reality of transformation and upgrading, in recent years, many fertilizer companies decided to “another way”, try to jointly research and research units with value-added fertilizer technology, and developed a lot of related products. What are the salient features of these new value-added fertilizers compared to traditional fertilizers? In the marketing, how to let farmers successfully and quickly accept these “new things”, which test the wisdom of enterprises and grassroots dealers.
           China’s fertilizer value-added technology in urea, ammonium phosphate, compound fertilizer on the application of the steps.

           “China’s urea enterprises, high capacity, large amount of urea nitrogen loss is serious, so fertilizer first value in the application of urea.” Chinese Academy of Agricultural Sciences Agricultural Resources and Agricultural Regional Studies Institute Dr. Yuan Liang said: “Different from nitrogen fertilizer, the problem of phosphate fertilizer is easy to be fixed by soil calcium, magnesium, iron, aluminum and other metal ions, the effectiveness is low, and the direction of increasing the efficiency of phosphorus fertilizer is to reduce the fixation and increase the phosphorus supply intensity.

           China’s excess capacity of phosphate fertilizer, homogenization of serious has become an indisputable fact. Reporters learned that the phosphate fertilizer enterprises to develop value-added ammonium phosphate new products just to solve the following questions: First, significantly reduce the phosphorus fixation, improve the soil for phosphorus intensity; Second, make full use of humic acid, alginic acid and other natural / plant The biological activity of the source material, to promote the root of the nutrient absorption; third, the activation of soil in the trace elements. Through a wide range of comprehensive effects, a substantial increase in crop yield and fertilizer fertilizer efficiency; Fourth, to provide users with differentiated ammonium phosphate products.

           “The current value of ammonium phosphate technology has been in the sea chemical, Guizhou phosphorus, six chemical, Yuntianhua, Lubei Chemical, Hebei Heaven and other enterprises to achieve industrialization, related products in wheat, corn, cotton and other crops showed a significant The future of ammonium phosphate should be based on crop physiological characteristics and regional soil climate characteristics, research and development of crop – specific value – added ammonium phosphate products. “R & D, Dr. Yuan Liang said.

           “Under normal circumstances, the new products from the promotion and application to the farmers to accept at least 2 to 3 years time.Health fertilizer enterprises, agricultural distributors can not be long-term loss of sales, the reality of breaking the new product sales promotion difficult key point is to pass the appropriate Price level, so that farmers see the real effect of increasing production! “Many interviewed dealers admitted.