Autumn fertilizer affected by fluctuations in prices, dealers will not be strong stock, and more can be used to quickly realize the “with the buy with the sale” mode of operation. Jiangsu and Zhejiang in the government sector subsidy policy to promote the farmers on the high level of high awareness of fertilizer, high fertilizer market can be expected future. Enterprises to market-oriented, and actively promote product structure adjustment to the concept of technical support to product quality as the core competitiveness, to promote the channel as a driving force to embrace the end market.

Autumn market as a whole to the current good, Jiangsu summer fertilizer has been fully concluded, into the autumn fertilizer period. Huachang Chemical Compound Fertilizer Branch Deputy General Manager Lin Xiangjun told reporters: “This year the market is acceptable, and no difference in previous years, corn planting area affected by product prices, with the enthusiasm of the fertilizer has been reduced, wheat, rice cultivation area little change. In the past two years, the price of agricultural products has always maintained a downturn in the situation, farmers have a slight impact on the mentality of fertilizer, high-grade fertilizer sales slightly blocked farmers’ fertilizer investment has declined, more choice of low-cost fertilizer to cope with. “” The overall market changes , Dealers are more traditional, there is no big change with the fertilizer category, the only change is the entire channel inventory is not strong. “Lin Xiangjun said, dealers” with the purchase with the sale “has become normal. In addition, in order to change the credit on the “difficult” status quo, dealers are in control of credit, as far as possible not on credit, less credit, if a large number of hoard goods, dealers need sufficient funds to support, and once not timely shot, you need to take credit Way to deal with inventory, inventory realization will once again become a problem. “Two factors lead dealers do not want to hoard goods, which also caused less inventory on the market, in the concentrated use of fertilizer is prone to local out of stock phenomenon, fertilizer prices are also affected by this more frequent fluctuations.” On the autumn market, Lin Xiangjun said: “This fall market will be much better than last year, the current raw material prices are up, the market is also bullish, nearly two days to maintain the trend of price increases, which gave the market a lot of confidence.” He also said , From the positive point of view, first of all, dealers in the hands of no inventory, light into battle, until the fertilizer period, it is bound to get goods from the manufacturers, and because of the control of credit, dealers in the hands of wealth, get goods enthusiasm will increase The Moreover, last year the price of wheat and corn is too low, this year’s wheat harvest and the overall price is better, good harvest gave farmers confidence, making farmers willing to invest in the land, to a certain extent, can pull part of the demand. The concept of technical support Lin Xiangjun told reporters that Zhejiang, Jiangsu, part of the local government departments to promote fertilizer efficiency efforts to promote the use of fertilizer and government subsidies to guide the way to allow farmers to accept and use of environmentally friendly fertilizer , So as to achieve the goal of reducing fertilization. Suzhou, for example, Suzhou local government to use hard targets, clearly require the use of fertilizer to reduce a certain percentage, while subsidies through the way to guide farmers to use high-performance fertilizer to reduce the use of fertilizer. And because the existence of subsidy policy, farmers have not increased, or even reduced, farmers on both sides of the benefits, why not? Although the government departments to promote the promotion of the use of fertilizer to promote the process of zero growth, but also to improve the farmers for the new and efficient awareness and acceptance, but also on the enterprise product innovation in research and development put forward new requirements and challenges. In this regard, Lin Xiangjun said that the enterprise itself is also market-oriented, what type of product can be recognized by the market, companies will do it. At the same time, enterprises should continue to innovate, strengthen product research and development efforts, research and development of new differentiated products, Huachang Chemical is doing urea nitrogen fertilizer and other stable new fertilizer. But in the final analysis, enterprises have to speak of product quality, simply mention the concept is difficult to hold long, the concept of technical support. “The future government or the introduction of access policy, product quality is not up to standard products forbidden sales.” Products need to promote the channel Although the government departments to promote, but the breadth of its promotion is limited, many new fertilizer only natural way to promote, Want to accept the farmers very difficult to promote the intensity and level of channels for enterprises to control the terminal market has a very important role. “Suzhou area of ​​land transfer is relatively large, to a certain extent, for the promotion of new fertilizer has played a catalytic role.” Lin Xiangjun said that the Suzhou area more large farmers, large farming in the implantation of the mind compared to the retail even better, more attention Output ratio. Huachang Chemical in the promotion of the township will be selected in a number of large farming, to draw a hundred acres of demonstration fields, through a wide range of experimental demonstration of the farmers to see the effect, and personally experience the benefits of efficient fertilizer , Increase farmers awareness of the new fertilizer. “Large-scale enterprise product quality is certainly guaranteed, although the price is higher, but a bag of fertilizer to increase 10-20 yuan is not much, and the use of fertilizer after the overall investment has not increased significantly, and its production is very high Obviously, until the farmers see the actual benefits, they will be able to accept.