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Agriculture is moving towards digitization and precision

In the just-held 33rd China Plant Protection “Double Rendezvous”, digitization and precision became attractive. Although these have been mentioned for many years, but this year a number of corporate events and exhibition dynamic point of view, has begun to enter the actual operation stage. The future development trend of agriculture must be digital and accurate.

 

Projects of note at the conference include the Precision Agriculture Ecosphere Summit organized by the DuPont Business Division of Dow and the opening of the Precision Agriculture Big Data project, and the cooperation with a number of flying defense companies and agricultural product acquisition companies to promote precision planting Standardization and. Bayer began promoting its Weed Recognition Application (APP), WEEDSCOUT, based on innovative digital technologies and big data. Not long ago, Bayer just announced the use of this parent brand xarvio to promote its digital agricultural solutions, this weed identification software is one of the digital products. Syngenta has introduced VR and AR-based experience zones to experience the pest, seeds, and characteristics of its products. A number of enterprises also introduced VR panoramic view of the club, through the simulation of real technology, so that at home to experience the field to observe the effect of a reality. Compared with the previous exhibition distributed leaflets, more companies began to choose electronic version of the information booklet, or by paying attention to the public number platform and other means to obtain product information.

 

The author summarizes these activities noted that the current digital real operation is advancing from several aspects: first, the large-scale application of machinery as a starting point, hoping to achieve the full intelligent management of agricultural operations; followed by software and other platforms to achieve online asked The second is the digitization of means of communication, such as the introduction of technologies such as VR. Finally, an in-depth analysis of a large number of agricultural production data obtained through intelligent agricultural services or communication platforms. Although most of these are currently operated by several major foreign companies, most distributors are paying attention and actively participating. Positive feedback from users will surely encourage more enterprises to participate in the process.

 

Digitization is a measure of the degree of development of an important indicator of the industry. So far, most agricultural production in China is still in a scattered and inefficient state, which is similar to the previous manufacture and sale of small commodities. Taobao, the emergence of Jingdong, integrates the sales of different types of small commodities, and extend to all aspects of life services, and gradually become a basic necessities of life can not be separated from the platform. At the same time through a large number of transactional cloud data analysis of each consumer’s consumption, to achieve accurate, customized consumer recommendations.

 

Future plant protection services can also achieve this process? I believe, will! China’s agriculture is moving from the traditional agricultural model to a digitized and accurate modern agriculture. Precision agriculture will be the future direction of China’s agriculture. In this process, integration is the trend. Selling pesticides, fertilizers and seeds simply can not keep up with the situation. Only with grower as the core, we can integrate superior resources in the industry so as to better meet the grower’s needs in plant protection products, pest and disease prevention and control technology, information sharing and financial services Demand, in order to occupy a place in the future. In this process, we need to work together with many parties including plant protection, fertilizer, information technology, agricultural technology service providers, platform operators, agricultural capital circulation, food chain and financial service enterprises and related capital investment institutions.

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